In practically any technology solution, the word cognition equates to the area of AI known as machine learning. From here on out, we will refer to cognitive as the machine learning branch of AI. With machine learning, the aim is to let the computer take over the process of the development of rules approaching them as inferences based upon reasoning and extrapolation instead of hard-coded sets of if-then statements. The benefit is obvious: no more tedious and brittle rule-making.
Another benefit is that machine learning can easily parse significant amounts of data to develop the inferences leading to more comprehensive and reliable rules. The rules are often more abstract and flexible, more closely emulating the process in which humans solve problems. For instance, using expert systems if we encode a rule to identify a purchase order by the presence of the words “purchase order” in the upper right-hand portion of the document, then purchase orders that do not have those precise words in that precise location will be left out.
With machine learning crunching on a large sample set, it develops a more abstract view of purchase orders that can contain many different hints or clues about how to discern a purchase order from a remittance and vice versa. Just as importantly, the same machine learning process used to configure the system can be run again and again, allowing the system to adapt and improve.
All of this results in the ability to manage a much larger variety of document-based information, increases the likelihood of a new variant of a purchase order being correctly identified, and allows the system to adapt and improve. Unlike expert systems-based approaches that increase technology burden over time becoming more costly and less valuable, machine learning-based systems—with their ability to adapt and improve—grow more valuable over time.